Skip to main content

In the world of professional success, the adage “it’s who you know” holds a significant truth. However, effective networking goes beyond mere acquaintance; it delves into the realm of who knows you and how well they know you. At KBD Consulting we believe in the power of this balanced networking equation, recognizing its pivotal role in shaping career trajectories and fostering opportunities for growth and advancement.

Understanding Market Share and Mind Share

In business, market share is a crucial metric, indicating the percentage of the total market that a company controls. Similarly, in networking, mind share reflects the portion of others’ thoughts and considerations that you occupy. When individuals encounter challenges or opportunities, do you come to mind as a potential solution or ally? This aspect of networking underscores the importance of cultivating meaningful connections and leaving a lasting impression.


Occupying Mind Share: Creating Understanding and Relevance

To occupy someone’s mind share effectively, one must go beyond surface-level interactions and forge genuine connections built on understanding, relevance, and distinction. Seth Godin, in his work on emotional labor, emphasizes the significance of investing effort and empathy into building relationships. It’s about demonstrating a readiness to engage, contribute, and solve problems collaboratively.


Discover your Emerging Future!

At KBD Consulting, we specialize in guiding individuals through the intricacies of networking, helping them showcase their value, motivation to learn, and readiness to contribute. Our approach goes beyond traditional networking strategies, focusing on fostering authentic connections and establishing a strong presence in the minds of others.


Introducing Our Career Mentoring Program: You are a Hero on a Journey!

As part of our commitment to unlocking the full potential of networking, we’re thrilled to introduce our Career Mentoring Program: You are a Hero on a Journey! This program is designed to empower individuals to navigate their career paths with confidence, providing personalized guidance, support, and mentorship every step of the way.


Ready to Elevate Your Networking Game?

Are you ready to unlock the full potential of networking and take your career to new heights? Reach out to us today at to learn more about how we can help you cultivate meaningful connections, occupy mindshare, and seize opportunities for growth and advancement. Let’s ensure that when opportunities arise, you’re the first person they think of!

Join us in embracing the power of networking to shape your professional journey and achieve your goals.




Leave a Reply